The home viewing experience for NFL games is the best it’s ever been. With that, the process of going to a game on Sunday can be a bigger hassle when factoring in all parts of the Fan Cost Index. Some struggles to bring fans to the games lead to things like a fantasy football section in the stadium or poolside cabanas in Jacksonville. On the secondary ticket market, there’s a few different factors that set the level of demand for NFL tickets. Market size will always be one of the biggest factors, as is quality of competition on a game by game basis. One thing the team itself can control to typically keep demand high is presenting a good on field product.
Using the past five seasons of TiqIQ secondary market data and the past five years of team SRS, we can see which teams have the strongest correlation of ticket prices to team success. After running the numbers, 12 teams came out with a correlation of .4 or higher. Another seven teams had a negative correlation of -.4 or below.
The strongest positive correlation came from the Denver Broncos at .99. The average price for Broncos tickets has risen every season since 2010, as has their SRS. In 2010 the Broncos had an SRS of -8.9, an average home price of $120.66 and Kyle Orton at quarterback. This season, the Broncos have an average home price of $339.71 as they are again one of the top teams in the NFL with Peyton Manning. The $339.71 average price is the fifth highest in the league this season.
New Orleans, Washington and Seattle were the only three other teams to have a correlation above .7. Seahawks tickets follow a similar trend to the Broncos. In 2010 the Seahawks had an SRS of -9.4 and a season average on the secondary market below $100. This season, the average price for a home game in Seattle is $398.51, the most expensive price in the league.
Cowboys tickets had the fifth strongest correlation at .69. While the average price for a home game at AT&T Stadium is usually among the top half of the league, the actual average has risen and dipped with the team’s performance. Unsurprisingly, the $260.23 average price at AT&T Stadium is the most expensive over the past five years.
The strongest negative correlation came from teams that have not been particularly good over the past five seasons — the Tennessee Titans, Oakland Raiders, Tampa Bay Buccaneers and Jacksonville Jaguars. The most interesting team in the bottom five is the Atlanta Falcons. The price of Falcons tickets on the secondary market have remained consistent — around a $130 to $150 average price through the years atop the NFC South and the struggles over the past two seasons.