Record: 88-67, .568 W-L% (2nd of 12) (Schedule and Results)
SRS: 5.29 (4th of 12) ▪ SOS: 2.88 (5th of 12)
Division Champions: Kansas State (North) and Oklahoma (South)
Conference Champion: Kansas State (Won Championship Game 35-7)
Ranked in Preseason AP Poll: 4 (Kansas State, Oklahoma, Oklahoma State and Texas)
Ranked in Final AP Poll: 4 (Kansas State, Nebraska, Oklahoma and Texas)
| Overall | Conference | Pts/G | SRS | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| North | W | L | Pct | W | L | Pct | Own | Opp | SRS | SOS | Notes |
| Kansas State | 11 | 4 | .733 | 6 | 2 | .750 | 36.6 | 16.3 | 15.74 | 1.61 | |
| Nebraska | 10 | 3 | .769 | 5 | 3 | .625 | 24.8 | 14.5 | 11.18 | 2.18 | |
| Missouri | 8 | 5 | .615 | 4 | 4 | .500 | 30.7 | 22.1 | 6.45 | 0.45 | |
| Kansas | 6 | 7 | .462 | 3 | 5 | .375 | 29.5 | 30.5 | -0.59 | 0.49 | |
| Colorado | 5 | 7 | .417 | 3 | 5 | .375 | 26.6 | 33.2 | 1.45 | 6.36 | |
| Iowa State | 2 | 10 | .167 | 0 | 8 | .000 | 14.4 | 36.4 | -10.27 | 5.15 | |
| South | W | L | Pct | W | L | Pct | Own | Opp | SRS | SOS | Notes |
| Oklahoma | 12 | 2 | .857 | 8 | 0 | 1.000 | 42.9 | 15.3 | 20.27 | 4.06 | |
| Texas | 10 | 3 | .769 | 7 | 1 | .875 | 41.0 | 21.5 | 15.35 | 2.97 | |
| Oklahoma State | 9 | 4 | .692 | 5 | 3 | .625 | 35.9 | 25.1 | 9.32 | 0.93 | |
| Texas Tech | 8 | 5 | .615 | 4 | 4 | .500 | 42.5 | 34.0 | 7.50 | 2.73 | |
| Texas A&M | 4 | 8 | .333 | 2 | 6 | .250 | 25.3 | 38.8 | -3.46 | 5.88 | |
| Baylor | 3 | 9 | .250 | 1 | 7 | .125 | 15.9 | 37.9 | -9.46 | 1.79 | |
| School | Pre | 9/1 | 9/7 | 9/14 | 9/21 | 9/28 | 10/5 | 10/12 | 10/19 | 10/26 | 11/2 | 11/9 | 11/16 | 11/23 | 11/30 | 12/7 | Final |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oklahoma | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 3 |
| Texas | 5 | 6 | 6 | 13 | 14 | 13 | 11 | 20 | 19 | 16 | 11 | 6 | 7 | 6 | 6 | 5 | 12 |
| Kansas State | 7 | 7 | 7 | 6 | 16 | 16 | 22 | 19 | 14 | 13 | 8 | 14 | |||||
| Nebraska | 23 | 18 | 15 | 15 | 12 | 10 | 18 | 14 | 12 | 19 | 18 | 23 | 25 | 23 | 22 | 19 | |
| Colorado | 24 | 17 | |||||||||||||||
| Missouri | 23 | 23 | 24 | 21 | 22 | ||||||||||||
| Oklahoma State | 24 | 23 | 18 | 14 | 21 | 24 | 23 | 22 | 21 |
| Date | Bowl | Winner/Tie | Pts | Loser/Tie | Pts | Notes |
|---|---|---|---|---|---|---|
| 2004-01-04 | Sugar Bowl | Louisiana State | 21 | Oklahoma | 14 | Sugar Bowl (New Orleans, LA) |
| 2004-01-02 | Cotton Bowl | Mississippi | 31 | Oklahoma State | 28 | Cotton Bowl (Dallas, TX) |
| 2004-01-02 | Fiesta Bowl | Ohio State | 35 | Kansas State | 28 | Fiesta Bowl (Tempe, AZ) |
| 2003-12-31 | Independence Bowl | Arkansas | 27 | Missouri | 14 | Independence Bowl (Shreveport, LA) |
| 2003-12-30 | Holiday Bowl | Washington State | 28 | Texas | 20 | Holiday Bowl (San Diego, CA) |
| 2003-12-30 | Houston Bowl | Texas Tech | 38 | Navy | 14 | Houston Bowl (Houston, TX) |
| 2003-12-29 | Alamo Bowl | Nebraska | 17 | Michigan State | 3 | Alamo Bowl (San Antonio, TX) |
| 2003-12-22 | Tangerine Bowl II | North Carolina State | 56 | Kansas | 26 | Tangerine Bowl II (Orlando, FL) |
| Big 12 Defensive Player of the Year: | Teddy Lehman (Oklahoma) |
| Big 12 Offensive Player of the Year: | Jason White (Oklahoma) |
| Big 12 Coach of the Year: | Bob Stoops (Oklahoma) |