Austrian history and fresco painter, and graphic designer Bertold Löffler studied at the Kunstgewerbeschule in Wien (Vienna) from 1890-1900, eventually teaching there from 1909-35. He then worked as a freelance illustrator, and contributed to various art journals, notably Meggendorfer Blatter, Ver Sacrum, Der liebe Augustin, Lucifer, and Donauland. He and Michael Powolny founded the Wiener Keramik in 1906 and then joined the Wiener Werkstätten in 1907 after collaborating on the graphics and ceramic tiles for the Café Fledermaus.
At the outbreak of World War I Löffler was commissioned as a first lieutenant in the reserves, along with three photographers, for the purpose of making nature studies at the Western Front. As a war artist, he designed posters for war exhibitions and war bonds, patriotic picture books, and medals.