Full name: Hans Wilhelm Karl Gustav Domizlaff
Born: May 9, 1892 in Frankfurt am Main, Hessen, Germany
Died: September 5, 1971 in Hamburg, Hamburg, Germany
Sport: Art Competitions
Hans Domizlaff was a graphic artist, painter, stage set creator, advertising psychologist and writer. In the 1920s he became a pioneer and founder of the brand technology and developed for the company Reemtsma Cigarettenfabriken the cigarette brands R6, Ernte 23, Senoussi and Gelbe Sorte. He was then elected to the Supervisory Board and later became partner and board member.
Shortly before World War I he had a severe plane crash and could not be recruited as an aviator. He then studied at Leipzig until March 1916. After the war he was active as a painter working for the theatres in Leipzig designing stage sets. During the Nazi dictatorship, he developed The 22 natural laws of branding and several other scientific books and articles concerning brand technology. In 1932, he wrote Propaganda media for the state idea with he used in an attempt to become advertising manager for the German Reich, but failed due to the flight of his mentors from Nazi tracking.
After World War II he was interned for six months, but received his properties back in 1947. In 1954 he founded the Institute for Brand Technology. He worked for Reemtsma, Siemens and the Deutsche Grammophone as a consultant and developed the brand red wine Medinet for the winery Langguth Erben in Traben-Trarbach. He could never speak quite freely from his racist attitudes.
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