Record: 54-47-1, .534 W-L% (3rd of 10) (Schedule and Results)
SRS: 5.86 (3rd of 10) ▪ SOS: 4.60 (2nd of 10)
Conference Champion: Arkansas
Ranked in Preseason AP Poll: 2 (Arkansas and Houston)
Ranked in Final AP Poll: 4 (Arkansas, Houston, Texas A&M and Texas Tech)
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
|---|---|---|---|---|---|---|---|---|
| 1 | Sep 2, 1989 | Sat | Rice | 35 | @ | Southern Methodist | 6 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 2 | Sep 16, 1989 | Sat | (22) Texas A&M | 44 | @ | Texas Christian | 7 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 3 | Sep 23, 1989 | Sat | Texas | 45 | @ | Southern Methodist | 13 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 4 | Sep 30, 1989 | Sat | Baylor | 29 | Texas Tech | 15 | ||
| 5 | Sep 30, 1989 | Sat | Texas Christian | 28 | Southern Methodist | 10 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 6 | Oct 7, 1989 | Sat | (7) Arkansas | 41 | @ | Texas Christian | 19 | |
| 7 | Oct 7, 1989 | Sat | (12) Houston | 66 | Baylor | 10 | ||
| 8 | Oct 7, 1989 | Sat | Texas | 31 | Rice | 30 | ||
| 9 | Oct 7, 1989 | Sat | Texas Tech | 27 | (19) Texas A&M | 24 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 10 | Oct 14, 1989 | Sat | (7) Arkansas | 45 | @ | Texas Tech | 13 | |
| 11 | Oct 14, 1989 | Sat | Baylor | 49 | @ | Southern Methodist | 3 | |
| 12 | Oct 14, 1989 | Sat | Texas A&M | 17 | (8) Houston | 13 | ||
| 13 | Oct 14, 1989 | Sat | Texas Christian | 30 | @ | Rice | 16 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 14 | Oct 21, 1989 | Sat | (16) Houston | 95 | Southern Methodist | 21 | ||
| 15 | Oct 21, 1989 | Sat | Texas | 24 | @ | (7) Arkansas | 20 | |
| 16 | Oct 21, 1989 | Sat | (23) Texas A&M | 14 | @ | Baylor | 11 | |
| 17 | Oct 21, 1989 | Sat | Texas Tech | 41 | Rice | 25 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 18 | Oct 28, 1989 | Sat | (13) Arkansas | 45 | (12) Houston | 39 | Little Rock, AR | |
| 19 | Oct 28, 1989 | Sat | Baylor | 27 | Texas Christian | 9 | ||
| 20 | Oct 28, 1989 | Sat | (21) Texas A&M | 45 | @ | Rice | 7 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 21 | Nov 4, 1989 | Sat | (11) Arkansas | 38 | @ | Rice | 17 | |
| 22 | Nov 4, 1989 | Sat | (17) Houston | 55 | @ | Texas Christian | 10 | |
| 23 | Nov 4, 1989 | Sat | (20) Texas A&M | 63 | Southern Methodist | 14 | ||
| 24 | Nov 4, 1989 | Sat | Texas Tech | 24 | @ | (22) Texas | 17 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 25 | Nov 11, 1989 | Sat | (10) Arkansas | 19 | Baylor | 10 | ||
| 26 | Nov 11, 1989 | Sat | (15) Houston | 47 | Texas | 9 | ||
| 27 | Nov 11, 1989 | Sat | (23) Texas Tech | 37 | Texas Christian | 7 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 28 | Nov 18, 1989 | Sat | Rice | 6 | @ | Baylor | 3 | |
| 29 | Nov 18, 1989 | Sat | Texas | 31 | Texas Christian | 17 | ||
| 30 | Nov 18, 1989 | Sat | (20) Texas Tech | 48 | @ | Southern Methodist | 24 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 31 | Nov 24, 1989 | Fri | (9) Arkansas | 23 | @ | (14) Texas A&M | 22 | |
| 32 | Nov 25, 1989 | Sat | Baylor | 50 | @ | Texas | 7 | |
| 33 | Nov 25, 1989 | Sat | (13) Houston | 40 | (18) Texas Tech | 24 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 34 | Dec 2, 1989 | Sat | (9) Arkansas | 38 | Southern Methodist | 24 | Little Rock, AR | |
| 35 | Dec 2, 1989 | Sat | (13) Houston | 64 | @ | Rice | 0 | |
| 36 | Dec 2, 1989 | Sat | (16) Texas A&M | 21 | Texas | 10 |