Record: 27-32-1, .458 W-L% (9th of 12) (Schedule and Results)
SRS: -6.54 (10th of 12) ▪ SOS: -4.59 (10th of 12)
Conference Champion: Memphis
Ranked in Preseason AP Poll: 0
Ranked in Final AP Poll: 0
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
|---|---|---|---|---|---|---|---|---|
| 1 | Oct 5, 1968 | Sat | Memphis | 30 | @ | North Texas | 12 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 2 | Oct 12, 1968 | Sat | Louisville | 16 | Tulsa | 7 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 3 | Oct 19, 1968 | Sat | Cincinnati | 40 | @ | Wichita State | 27 | |
| 4 | Oct 19, 1968 | Sat | North Texas | 20 | @ | Tulsa | 17 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 5 | Oct 26, 1968 | Sat | Louisville | 21 | @ | Wichita State | 14 | |
| 6 | Oct 26, 1968 | Sat | Tulsa | 34 | @ | Cincinnati | 27 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 7 | Nov 2, 1968 | Sat | Memphis | 32 | @ | Tulsa | 6 | |
| 8 | Nov 2, 1968 | Sat | North Texas | 55 | Cincinnati | 34 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 9 | Nov 9, 1968 | Sat | Cincinnati | 37 | Louisville | 7 | ||
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 10 | Nov 16, 1968 | Sat | Memphis | 40 | Wichita State | 18 | ||
| 11 | Nov 16, 1968 | Sat | North Texas | 36 | @ | Louisville | 14 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 12 | Nov 23, 1968 | Sat | North Texas | 44 | @ | Wichita State | 6 | |
| Rk | Date | Day | Winner/Tie | Pts | Loser/Tie | Pts | Notes | |
| 13 | Nov 28, 1968 | Thu | Tulsa | 23 | Wichita State | 7 | ||
| 14 | Nov 30, 1968 | Sat | Memphis | 44 | @ | Louisville | 14 |