The coloring is based on points scored, so areas with fewer points scored will have a blue shade while areas with more points scored will have a red shade.
The heat maps are generated on the fly, so when you drill down into the shooting splits the heat map will update as well. Be advised that for players who take a lot of shots (e.g., Kobe Bryant in 2005-06), the heat map may take a second or two to appear after the page is finished loading.
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